Genesis

All models Genesis

Hyundai established a reputation for quality cars renowned for their reliability and affordability. The South Korean company decided to follow up on their success by eyeing the luxury segment with the launch of cars such as the Genesis and Equus. They finally decided that they would need a new marque to do justice to their dreams of ruling a highly competitive luxury segment. The segment is driven by an uncompromising mix of technology, safety and comfort.

Carmakers from around the world have been honing their top-tier executive cars for decades, and when Hyundai introduced US buyers to the Genesis brand in 2017 the expectations were understandably high.

US buyers who sought a top-tier executive car welcomed the Genesis brand when they were introduced to it in 2017. The feature rich car gained critical acclaim, as it flaunted refinement and style combined with technology, all at a relatively modest price.